Being a business owner, and entrepreneur is one of the most rewarding feelings. It also happens to be one of the more challenging experiences as well. As a business owner, you often have to wear many hats. One day you're sending invoices, creating systems, and supervising staff. The next day you're hiring staff, and analyzing P&L statements. Wearing so many hats often leaves very little energy for other facets of the business.
The stress of wearing all these hats is where many business owners create 3 costly habits.
1. SOCIAL MEDIA
Social Media is important! Most business owners that we have worked with use social media, however, they fail target their post without speaking to their target market. . You have 3 seconds to grab the attention of the reader on social media, so use it wisely.
2. SALES TRAP
" I don't need to market because, my sales are great". Many business owners fall into this way of thinking. It's easy, after all, you have many other things on your mind. If sales are great, why should you worry yourself with one other "THING". If you think about the last commercials you saw on tv, I guarantee at least one of the last five were from either Apple, Amazon, or Nike. These companies have an estimated 100 Billion Dollars in sales, yet they still market.
3. I CAN ATTITUDE
As entrepreneurs, we have benefited greatly from having an " I Can Do That" mindset. It has helped you build your business to what it is today. However, unless you built a business specializing in marketing, it's more than likely that it's not your area of passion or strength. Yes, you can do it, and do a great job marketing your company. However, hiring a marketing agency could increase your ROI tremendously.
The Rock Hill Video Company, LLC specializes in creating, and managing online video marketing strategies that will bring customers to your website, and increase your sales.